BEGIN:VCALENDAR
VERSION:2.0
CALSCALE:GREGORIAN
PRODID:iCalendar-Ruby
BEGIN:VEVENT
LOCATION:Pyramid Alehouse\n1201 First Ave. S.\n\nSeattle\, WA 98134
SEQUENCE:0
CLASS:PUBLIC
DTEND:20091028T140000
URL:http://culturemob.com/events/6044928-graphic-artists-guild-october-work
 shop-wa-seattle-west-seattle-industrial-district-98134-pyramid-alehouse?s=i
 cal
DTSTART:20091028T113000
UID:March 19\, 2010 17:42:36_422442638@diamond.culturemob.com
DTSTAMP:20100319T174236
DESCRIPTION:The Art and Craft of Branding in the Era of Social Media-What: 
 Blogs and Twitter and Yelp\, oh my! Customers have more tools at their disp
 osal than ever before to find\, discuss\, or recommend service providers. B
 ut social media tools also increase the level of noise\, making it harder t
 o be heard or to manage your reputation.This month\, branding and social me
 dia specialist Eric Weaver will discuss the practice and importance of bran
 ding in an era where customers now often control the conversation\, message
  and perception of your value. In this presentation\, we'll look at the cul
 tural trends behind the rapid adoption of social media\, re-examine the art
  of branding as it applies to this new era\, and review the social tools wh
 ich can help you be found\, and more importantly\, trusted.Who: Eric Weaver
  is a veteran brand strategist and account director with digital powerhouse
  Tribal DDB. Since the dawn of the commercial Internet\, Weaver has worked 
 with organizations like BMW\, Brita\, FedEx\, Ford\, GE\, Johnson & Johnson
 \, Kraft Foods\,the Mayo Clinic\, Procter & Gamble\, the Clinton Administra
 tion and many more\, helping them extend their brands and tell their storie
 s online. Recently\, he has provided social marketing counsel to UPS\, Micr
 osoft\, Perry Ellis\, Puget Sound Energy and Nature's Path Foods.Where: Pyr
 amid Alehouse\, across the street from Safeco Field\,1201 1st Ave. S.\, Sea
 ttle\, WA 98134\,(206) 682-3377\,FREE parking in front and back. The restau
 rant is unable to accept debit/credit cards at the door but we accept cash 
 or check.How Much: (lunch included): Pre-paid through Paypal on website:Gui
 ld Members and full-time students with I.D.: $25. ASMP and AIGA members $35
 . Non-members: $40.  At-the-door\, cash or check only:Guild Members and ful
 ltime-students with I.D.: $32. ASMP and AIGA members-$42. Non-members: $47.
 Reservations: Must RSVP before NOON on Monday\, October 26\, 2009 for disco
 unt price
SUMMARY:Graphic Artists Guild October Workshop
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