Making Every Marketing Dollar Count — Getting Your Nonprofit Noticed on a Shoestring Budget

Portland marketing gurus, Hallie Janssen of Anvil Media and Tiffany Meyer of Numa Marketing present three packed hours of skill-building sessions designed to help you use your existing promotion resources in smarter, more efficient ways. One of the most common challenges that a nonprofit organization experiences is that no one knows who they are and what they do. And, the most common reason is a lack of market positioning — determining what makes your organization unique, remarkable, and worth attention. This introductory-level workshop will cover effective strategies for market position, as well as other important topics, including:

•Avoiding common marketing mistakes •Distributing limited marketing resources efficiently •Storytelling to communicate and build a strong brand •Designing a website that gets results •Building an successful online marketing strategy •Using social media as an effective marketing tool