Store

Chronicling the inner life of the American consumer and performed partially in a storefront and in our theater, STORE is inspired by how and why we buy. What will our bodies do in a world where the product no longer exists, but the rules—detest, discover, purchase, apply, empty, repeat—still apply?

Part performance art, part dance party, part replication of the shopping experience, STORE is the third work in the American Spaces Trilogy (HOUSE, 2006; CAR, 2008). Audiences surround the set of an absurdist infomercial that's being shot for a shopping network. On screens throughout the store a shopping-lady avatar gives guidance on products and protocol.

A set built of thousands of clothes morphs throughout the show, from vast garbage-like piles to neatly stacked walls to outfits for the audience to wear. A society continues the rituals of a world that no longer exists.

Kate Watson-Wallace, a Philadelphia-based choreographer and performer, is the director of anonymous bodies, an interdisciplinary performance company that creates site-based performances that re-imagine everyday spaces.

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