Art In The Age of Mechanical Reproduction Introduces ROOT Alcohol to Philadelphia and Some Other Major Cities

by Bill Meagher on July 23, 2009

in Art, Austin, Chicago, Dallas, Denver, Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco, Washington DC

Root Alcohol and some of it's many ingredients.

Root Alcohol and some of it's many ingredients.

Since Old City’s Art In The Age Of Mechanical Reproduction is a store that firmly believes in empowering artists producing high quality work marked by fine craft and intellectual rigor,and does so by applying the fruits of such labors to the cultural forms of everyday life, granting those who wish to engage the opportunity to do so in his/her own environment, it’s a store that’s beyond the curve in a lot of ways. and that’s exactly why it offers things like first run t-shirts alongside specialty soaps, finely crafted and environmentally sound bags, custom made jewelry, and a diverse selection of books; it’s merchandise greatly represents that level of quality

But recently Art In The Age has taken their constructed creativity and introduced it to a totally different world altogether, the world of alcohol distillery. And it has managed to invent what might just be one of the most creative alcohols of all time. Though Art in the Age’s ROOT has only recently begun tickling taste buds around Philadelphia, the spirit’s true history goes back centuries. The Native Americans taught a Root Tea recipe to settlers in the 1700s. Over generations, the tea grew in potency, particularly in Pennsylvania, which is naturally replete with necessary ingredients like anise, birch bark, cloves, cardamom, and spearmint. During the Temperance Movement, a Philadelphia pharmacist removed the alcohol and ironically rechristened it Root Beer. Now, more than 130 years later, Art In The Age has done their best to re-create the pre-Temperance recipe, and to resurrect this classic American spirit. The first truly authentic American liqueur since the pre-Prohibition era, ROOT is a certified organic spirit made with North American herbs and pure cane sugar. Unlike anything else on the market today, ROOT signifies a return to creativity and quality in spirits production.

as you can imagine Root is currently available throughout many Philadelphia hot spots. P.Y.T takes it up a notch by offering it in a custom root beer float. Silk City offers it in a specialty drink called a Tuscan Sunset that combines it with Tijuaca Liqueur and sourmix. or you can just do it as a straight up shot in places like Standard Tap. Not to be out done, Art In The Age even decided to blend it into a specialty soap. While you will predominately find Root throughout Philadelphia don’t threat, because it can also be purchased online in select states.

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